Tourism Academy

Sponsor Spotlight: JackRabbit Systems

We look forward to welcoming JackRabbit Systems to Tourism Academy in Louisville.

Briley Peters, Senior Account Director, and Shawn McKeown, Director of Business Development will be representing JackRabbit Systems in Louisville. We had a quick chance to catch up with them and find out what’s new at their company.

Tourism Academy: What's the latest and greatest exciting news for your organization?    

JackRabbit Systems: JackRabbit released some new reporting metrics in our Engagement › Direct reports. These are monthly reports that measure data points on how DMO website visitors strongly engage with Book › Direct's platform and irrefutable evidence that consumers demand our dynamic availability and rates content over (only) providing static lodging directory listings.

In addition to our updated reporting, Event › Direct leverages our connectivity with travel suppliers to provide a fully transparent conference and convention direct booking platform that maximizes revenue for participating hotels as well as provides a City Guide for attendees to directly book flights, restaurants, and activities before, during, and after their conference or convention.

With our acquisition of Zerista in 2016, we provide our meetings and event technology solution to Event Organizers and Planners with a multi-device app personalization platform for pre-event, on-site, and post-event to support a full year-long experience along with our industry-leading state-of-the-art meeting matchmaking module in creating the most productive events possible for hosts, attendees, and exhibitors.

Tourism Academy: Have you visited any interesting destinations lately? What are some of your recent favorites?

JackRabbit Systems: The JackRabbit team has been busy attending conferences the last couple of months, including DMA West in Spokane, Oregon's Governor's Conference in Bend, IPW in Denver, and CalTravel in San Diego.

Tourism Academy: What are you most looking forward to seeing or doing while in Louisville?

JackRabbit Systems: The JR team is excited to visit Churchill Downs during the opening reception and try out the local bourbon!

Tourism Academy: What favorite Louisville beverage are you looking forward to trying?    

JackRabbit Systems: Mint Julep

Tourism Academy: If you were running a horse at the Kentucky Derby which name would you choose for your famous steed?    

JackRabbit Systems: Peppermint Moon

Definitely stop by and say hello to Briley and Shawn at Tourism Academy. They can share more about JackRabbit’s powerful booking, events, data, and meta direct solutions for the travel industry.

About JackRabbit Systems
JackRabbit Systems is the tourism and travel industry’s preferred choice for development of custom travel search engines for destination and travel portal websites. JackRabbit’s innovative Book › Direct Search Engine helps over 1 million satisfied consumers each month book their stay and tickets directly within hundreds of destinations through city and state tourism destination (DMO) websites. Book › Direct provides DMOs with tools to create a better and more engaged online guest experience, while also generating the greatest financial return with increased bookings and higher margins for travel service providers. By eliminating online travel agency (OTA) commissions and other costly ‘middleman’ fees, Book › Direct allows consumers to search DMO websites for real-time rates and availability and drive site visitors to book directly with local lodging and event providers.

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