President of Marketing & Community, CrowdRiff
Amrita Gurney is the Vice President of Marketing & Community at CrowdRiff, where she leads a team responsible for marketing, brand design and customer community. She is a frequent speaker at travel and tourism events around the globe. CrowdRiff is the leading AI-powered visual marketing platform used by 800 travel and hospitality brands to discover and deliver visuals that influence today’s travelers. Amrita loves digital marketing, contemporary art, drinking tea and recently fulfilled a lifelong dream of traveling to all 7 continents.
How To Use Video-Based Social Platforms To Reach Travelers
Wednesday, March 31st (Day 2)
2:10 PM - 2:50 PM
TikTok and Instagram Stories are on every marketer’s radar in 2020. How can you use these platforms to attract travelers, engage locals and stand out? We’ll cover how travel brands are using these video-based platforms with examples that are fun, inspiring and effective. We’ll also provide a framework for planning and storyboarding using examples from leading destination marketers.