Director, Discover Crystal River

John Pricher, TMP, CDME

John is proud to be a 5th generation Floridian not to be confused with A Florida Man. He went to the University of Florida to play baseball, drink beer and occasionally attend class. Due to being height challenged, skinny adverse and right handed the dream of baseball riches ended on a bus in Sioux City, Iowa. Upon returning to UF, John was surprised to learn that he had attended enough classes over eight years to graduate with a degree in Tourism. Following a semester as a baseball coach and the worst PE teacher, he began his career at the Visitors Bureau in Gainesville by answering a temp ad. He progressed through the office ultimately becoming Director. He currently serves as the Director at Discover Crystal River. He has spent his entire career post baseball, as one of his favorite Gainesville hoteliers put it, being a Government Toad. He enjoys dive bars, funky local food joints and his favorite beer is cold.

On The Agenda
Lunch Panel And Discussion

Lunch Panel: Funding Your Destination Organization

Wednesday, March 31st (Day 2)
12:30 PM - 2:00 PM

Destination organization funding is always evolving. Hear from a panel of your peers who are navigating funding threats and exploring new models for funding including grants, TBIDs, and more.