Industry Leaders and Experts

Tourism Academy
Executive Director - Visit Santa Rosa

Brad Calkins

Brad Calkins is currently the Chief Eating & Drinking Officer (AKA: Executive Director) of Visit Santa Rosa, a private business organization that brings visitors, conferences and events to Santa Rosa.  Prior to Executive Director,…


Tourism Academy
Founder - TwoSix Digital

Dave Serino

Dave Serino is the founder of TwoSix Digital and a 28-year veteran of the travel, tourism and hospitality industry. He deployed his first web site in summer of 1995 as the Marketing Director of the Ann Arbor Convention and Visitors…


Tourism Academy
Director of Business Development - Tempest

Derek Mogar

As Director of Business Development with Tempest, I am able to spread my passion for travel, technology and digital marketing by bringing in new business to a first-class, collaborative and creative culture. At Tempest, we strive…


Tourism Academy
Chief Technology Officer - Tempest

James Spibey

James is the Chief Technology Officer for Tempest and will be responsible for leading the development team in implementing the back-end content management system for the website. James is a technology leader with many years of…


Tourism Academy
Director of Web Operations - Tempest

Adam Hooper

With a decade of experience in the digital Travel Tourism industry, Adam is an expert resource for website best practices and the most practical ways to maximize efficiency between your CRM and CMS…


Tourism Academy
Tourism Academy Alumni

ALUMNI - Steve Goodling

President & CEO - Long Beach Area Convention & Visitors Bureau Steve Goodling is President & CEO of the Long Beach Convention & Visitors Bureau (LBCVB), an organization that makes up a vital part of Long Beach’s economic health.…


Tourism Academy
Tourism Academy Alumni

ALUMNI - Wes Rhea

CEO - Visit Stockton Wes Rhea is the CEO of Visit Stockton and has held that position since 2005. Wes prides himself on being a very tech savvy DMO leader, and loves to work with new and emerging technologies and vendors in the…


Tourism Academy
Tourism Academy Alumni

ALUMNI - Troy Thompson

Principal - Pattern Troy is an artist and designer. He makes art and illustrations, including spot illustrations, pattern design and prints. He speaks often about empathy and creativity. His agency -- Pattern -- helps companies…


Tourism Academy
Tourism Academy Alumni

ALUMNI - Loren Simpson

Director of Digital Communications - Long Beach Area Convention & Visitors Bureau Loren oversees digital strategy for the Visit Long Beach consumer market, including content marketing, social media and eCommunications. She also…


Tourism Academy
Tourism Academy Alumni

ALUMNI - Thomas Mooney

Founder & Chief Creative Officer - FourthIdea Thomas is Founder and Chief Creative Officer for FourthIdea, a branding + advertising practice focused on travel, tourism and hospitality marketing. With extensive experience in…


Tourism Academy
Tourism Academy Alumni

ALUMNI - Lucas Luxton

Senior Account Executive - CrowdRiff Lucas Luxton is a Senior Account Executive at CrowdRiff. Lucas enjoys collaborating with digital marketing leaders at destinations of all sizes, around the world.  Lucas’ passions include…


Tourism Academy
Tourism Academy Alumni

ALUMNI - Courtney Ristow

Senior Account Executive - CrowdRiff Courtney Ristow is a Senior Account Executive at CrowdRiff. She enjoys working with destination marketers across the globe to reach and engage travelers through visual marketing. Courtney loves…


Tourism Academy

ALUMNI - Darren Dunn

VP, Travel & Tourism - ADARA Overseeing Destination, hospitality, and analtyics divisions at ADARA, Darren brings over 17 years of travel industry experience working for such companies as FarePortal, WorldMate, Orbitz, and…


Tourism Academy
Tourism Academy Alumni

ALUMNI - Brian Wright

DMO & Executive Relations - Visit California Brian has more than a decade of executive-level experience in the travel industry. He previously served as Visit California’s Senior Director of Communications where he was responsible…


Tourism Academy
Tourism Academy Alumni

ALUMNI - David J. Atkins

Vice President of Digital Marketing - VisitPITTSBURGH A multi-faceted marketer with more than 25 years of experience, David J. Atkins possesses a unique and well-honed ability to communicate even the most complex concepts to any…


Tourism Academy
Tourism Academy Alumni

ALUMNI - Melyssa Laughlin, CDME

President & CEO - Visit Vacaville Melyssa has worked in various facets of the tourism industry for the last 16 years. In her current role, Melyssa has been able to successfully elevate a small and relatively unknown city into a…


Tourism Academy
Tourism Academy Alumni

ALUMNI - Sean Keliiholokai, MHA, CHSP

Executive Director - Visit Dana Point Sean Keliiholokai is the Executive Director for the newly-formed destination marketing organization Visit Dana Point. He has held management positions in within the tourism industry as Director…


Tourism Academy
Tourism Academy Alumni

ALUMNI - Natalie Alvanez

Vice President Marketing and Business Development - Visit Oakland Natalie has been the heading the marketing for Visit Oakland for four years. Previously she worked as the Senior Marketing Officer for Amtrak in Oakland.  She has…


Tourism Academy
Tourism Academy Alumni

ALUMNI - Tom Rickert

Executive Vice President - JackRabbit Systems JackRabbit Systems is the market leader in providing DMO websites the dynamic search functionality for instant rates and availability content. Currently, JackRabbit's client base of DMO…


Tourism Academy
Tourism Academy Alumni

ALUMNI - Lauren Cleland

Social Media Strategist - Visit Savannah and Visit Tybee Named one of the "Top 20 Most Influential Tourism Professionals on Twitter" and the "2014 Industry Leader of the Year" by Georgia's Historic Heartland Travel Association,…


Tourism Academy
Tourism Academy Alumni

ALUMNI - Jessica Wright

Founder & Editor - Bon Traveler Jessica Wright has worked in the travel industry for four years. She began as a 22-year-old independent travel consultant and is now the full-time face behind Bon Traveler, a travel blog committed to…


Tourism Academy
Tourism Academy Alumni

ALUMNI - Aaron Buzza, CDME

Executive Director - Waterloo Convention & Visitors Bureau Aaron Buzza, CDME, grew up and worked in bicycle tourism country in Southeast Minnesota.  Aaron officially began his tourism career in 2002, and has been Executive Director…


Tourism Academy
Tourism Academy Alumni

ALUMNI - Sara Toliver, CDME

President/CEO - Visit Ogden Sarah is President/CEO of Visit Ogden. Sara received her BS and MBA degrees from Utah State University before opening three retail stores on Historic 25th Street. The ensuing redevelopment of this…


Tourism Academy
Tourism Academy Alumni

ALUMNI - David Adler

CEO & Founder - BizBash David Adler, C.E.O. and founder of BizBash is a veteran media and event entrepreneur. He founded BizBash as an idea and resource marketplace for event organizers of all types from corporate and association…