Tourism Academy

Adam Johnson

Vice President of Marketing - Visit Saint Paul

For more than a decade, Adam has brightened the spotlight on Minnesota’s capital city through social media strategy, digital marketing, and capitalizing on events (like the Super Bowl, Ryder Cup, and St. Patrick’s Day) to drive website and social traffic.  In his creative pursuits, he’s been known to dabble in parody and newsjacking to advance Saint Paul’s profile.

Speaking Sessions
TA Day 1: Wed June 13th 2018
  • 9:20 AM - 10:30 AM

    The Perfect Storm: Disaster Response for DMOs 
    Panel Discussion - Medallion Room Salon A/B

    When a disaster occurs in your community, it's something you'll never truly be able to prepare for. During an emergency or crisis, how can a DMO step up?  This panel will feature experts sharing deep insights gleaned from managing through difficult events in their own communities. Learn how to use your digital assets to respond, communicate, and take action during an emergency and to support a positive and transparent dialogue about recovery and resilience.

TA Day 2: Thurs June 14th 2018
  • 9:20 AM - 10:30 AM

    Local Love: Increasing Your Reach with Local Buzz
    Panel Discussion - Medallion Room Salon C/D

    Harnessing the power of your local community can create a groundswell of buzz and brand reach for your destination. This panel will explore real case studies from destinations that have leveraged local love to drive digital marketing success.