Tourism Academy

Adam Johnson

Vice President of Marketing - Visit Saint Paul

For more than a decade, Adam has brightened the spotlight on Minnesota’s capital city through social media strategy, digital marketing, and capitalizing on events (like the Super Bowl, Ryder Cup, and St. Patrick’s Day) to drive website and social traffic.  In his creative pursuits, he’s been known to dabble in parody and newsjacking to advance Saint Paul’s profile.

Speaking Sessions
Tue 5/21 - Day 1
  • 2:40 PM - 3:20 PM


    What Do Millennials Look For In A Destination?

    How well do you really know the millennial market? In this session, Adam will take a step back from all the myths and noise surrounding this large swathe of travelers and dig in to what millennials are really looking for in a travel or meeting destination. Gain new insights into reaching and engaging with this important audience.

    Room: Jimmy Stewart