Director of Research & Analytics - Destinations International
Introduced to the world of destination organizations by a random internship application to Visit Baltimore (then known as Baltimore Area Convention & Visitors Association), Andreas Weissenborn began an unexpected career into hospitality that left him with a continued passion towards the tourism industry.
Weissenborn spent just short of 11 years with Visit Baltimore helping with its Research, Technology, and Information Systems across the organization. In 2017, he joined the Association on behalf of a Destinations International Foundation initiative to be a dedicated research source for Destinations International.
TA Day 1: Wed June 13th 2018
2:30 PM - 3:20 PM
How to Measure Event Data & Impact with EIC & ORDA
Medallion Room Salon A/B
Are you effectively measuring the impact of your destination's events? Learn how to fully leverage the Economic Impact Calculator (EIC) and the brand new Overnight Room Demand Analyzer (ORDA). Experts with Destinations International will walk through helpful insights for utilizing these powerful tools in 2018, including a 10-point guide to ensure you're performing EIC accurately with the help of the brand new ORDA tool.