Tourism Academy

Andy Kurlander

Director of Digital Media - Tempest

Andy has over 16 years of enterprise level experience in online demand generation and acquisition, programmatic ad buying, search engine optimization, paid search management, online branding and direct response marketing, digital media buying, ad trafficking and conversion rate optimization
 

Speaking Sessions
Tue 5/21 - Day 1
Thurs 5/23 - Day 3
  • 2:00 PM - 2:40 PM

    Digital Workshop

    Data & Analytics "AMA"

    Bring your data and reporting questions to this interactive session. We'll kick off with best practices and tips for identifying KPIs, analyzing trends, and communicating your value to stakeholders. Then we will open the conversation up to questions from the audience.

    Room: Jimmy Stewart

  • 3:20 PM - 4:00 PM

    Digital Workshop

    Media Planning 101

    Is your paid media program up to speed? It’s time to stop viewing your media as digital vs. traditional and start getting your brand and messaging everywhere your travelers are. This session will improve your understanding of the newest programmatic media buying capabilities and provide best practices for better integrating your digital and traditional campaigns.

    Room: Jimmy Stewart