Tourism Academy

Brian Matson

Senior Director of Strategy & Education - TwoSix Digital

Brian has been a part of the travel and tourism industry since 2003 and was the long-time Marketing Director at the Fargo-Moorhead Convention and Visitors Bureau where he pioneered several digital and social media promotional programs that included various form of content development and distribution.

One of his most well known projects was bringing “The Woodchipper” back to Fargo.  He located the real movie prop, along with designing a replica, that was represented in the famous scene in the movie “Fargo.” The original Woodchipper is now located in the visitors center with additional movie props and allows visitors the opportunity to take and share photos with the famous movie prop.  It generated such a positive response from visitors and media that a festival to celebrate the movie was created.  Brian received the Explore Minnesota Travel Marketing Excellence Award and the North Dakota’s Governor’s Award for Tourism Marketing for his efforts.

As Senior Director of Strategy & Education at TwoSix Digital, Brian is a well-recognized speaker at state, regional and national conferences and is known for his entertaining presentation style that makes his talking points stick with attendees. He’s a great asset to the development of any tourism organization’s marketing initiatives due to his vast experience working directly with destinations and resorts, along with his vast knowledge of digital marketing.

Speaking Sessions
TA Day 1: Wed June 13th 2018
  • 2:30 PM - 3:20 PM

    Data-Driven Campaigns: Turn Your Analytics Into Action
    Medallion Room Salon C/D

    When is the last time you really took a deep dive into Facebook and Google Analytics Data? Are you running online campaigns based on assumptions or facts? In this session we’ll uncover valuable data hiding in plain view and walk through how to use data to enhance your digital marketing campaigns. With tips for every level of expertise, from beginners to advanced data nerds, you will leave this session with a deeper understanding of your data’s potential and a checklist of actionable items to jumpstart your digital campaigns.