Tourism Academy

Carleigh Dworetzky

Director of Destination Solutions - Knowland

As the Director of Destination Solutions at Knowland, Carleigh leads the charge on Knowland’s overall product and service offerings from the suite of TAP Products. Through these TAP products, Knowland produces monthly reports that predict and analyze overall trends and pace for convention visitors bureaus, hotels, and hotel developers/investment firms. Additionally, Carleigh also specializes in lead generation software for CVBs.    

Carleigh joined Knowland from Destination DC where she was the Convention Strategy Manager and responsible for analyzing convention based business for the nation’s capital. Her primary focus was to maximize the function space within the Walter E. Washington Convention Center with reporting, analytics and other revenue-based operations for the convention sales team.

Carleigh is a graduate of Johnson & Wales University in North Miami, Florida. Her experience spans more than a decade and includes a portfolio of reputable hotels, including Loew’s Hotels, Marriott International and The Ritz-Carlton. At The Ronald Reagan Building and International Trade Center, Carleigh was responsible for working with the building’s top-tiered clients. Her experience includes elite events with world leaders and programming with President Donald Trump and former President Barack Obama.

In March, Carleigh received the “Smart Women in Meetings” award within the “Rising Star” category from Smart Meetings. This prestigious awards platform has come to serve as a celebrated benchmark for women who are making significant impacts on the meetings industry worldwide. In 2018, Carleigh received the “Suppliers of the Year: Rising Star” award from Smart Meetings. She additionally joined Destinations International’s 2018 class of “30 under 30,” which aims to invest in the future generation of destination experts.  

Speaking Sessions
Wed 5/22 - Day 2
  • 11:10 AM - 11:50 AM

    CRM General

    How to Make Data-Driven Decisions with Knowland & iDSS 

    Knowland's TAP Report and Insight software allows destination marketers to analyze trends and overall demand to make data-driven decisions in order to maximize long-term success. Get time-saving strategies for using iDSS and Knowland together and learn how to maximize economic impact with this valuable data.  

    Room: Symphony Ballroom