Erik Evjen, CHIA
Director of Data Analytics and Market Insights - Tourism Economics
Erik Evjen is Director of Data Analytics and Market Insights for Tourism Economics. Upon joining Tourism Economics in 2019, Evjen was tasked with developing and managing a new division for the company focused on data analysis & visualization, sales strategy, and research services to destination marketing and sales organizations globally.
A 15-year tourism industry veteran, Evjen has held a number of positions across the industry and most recently spent five years with the Philadelphia Convention & Visitors Bureau building their first ever internal Research Department. Under his leadership the department developed a number of market intelligence reports to aid management and hotel partners in uncovering trends and insights that enhanced the destination’s ability to attract meetings, conventions and sporting events as well as out-of-town visitors.
He currently serves as a Board Member of the Travel & Tourism Research Association, and the Norwegian-American Chamber of Commerce Philadelphia, and is involved with a number of national tourism committees and initiatives including Destinations International’s Advocacy Committee. Evjen is a past Board Member of the Pennsylvania Restaurant and Lodging Association, and the Economy League of Greater Philadelphia.
Evjen, a native of Oslo, Norway, is a graduate of Boston University in Boston, MA, where he received a Bachelor of Arts degree in Hospitality Administration. He is fluent in several languages, including all the Scandinavian languages; Norwegian, Swedish and Danish.
Tue 5/21 - Day 1
3:40 PM - 4:10 PM
How to Measure Your Economic Impact
Erik will share best practices around using industry-standard tools like the Event Impact Calculator to measure your organization's economic impact, and how to communicate the information to stakeholders in an efficient and powerful way.
Room: Symphony BC