Tourism Academy

Jack Wert, FCDME

Executive Director - Naples, Marco Island, Everglades Convention & Visitors Bureau

Jack has dedicated over 25 years to tourism destination marketing. He has created and led two destination marketing organizations in Florida, first in Seminole County near Orlando and for the past 15 years in Collier County.

Jack holds the designation of Certified Destination Management Executive (FCDME) and Professional Destination Manager (PDM) and is Past Chair of the Florida CVB Association and serves on their Nominating Committee. He has also served on the Visit Florida Board of Directors, is the Immediate Past Chairman of the Destination Marketing Association Accreditation Board (DMAP) and serves on the DMAI Advocacy Committee.

In Southwest Florida, Jack serves on the Advisory Boards for the Florida Gulf Coast University Resort & Hospitality Management School, the United Arts Council of Collier County and the Collier County Lodging and Tourism Alliance.  He holds a Bachelor of Science degree in Marketing from Miami University in Oxford, Ohio.

Speaking Sessions
TA Day 1: Wed June 13th 2018
  • 9:20 AM - 10:30 AM

    The Perfect Storm: Disaster Response for DMOs 
    Panel Discussion - Medallion Room Salon A/B

    When a disaster occurs in your community, it's something you'll never truly be able to prepare for. During an emergency or crisis, how can a DMO step up?  This panel will feature experts sharing deep insights gleaned from managing through difficult events in their own communities. Learn how to use your digital assets to respond, communicate, and take action during an emergency and to support a positive and transparent dialogue about recovery and resilience.