Vice President of Strategy - Tempest
With more than 15 years of experience in destination management and tourism marketing, Jake leads strategic initiatives and contributes to the creative process at Tempest. Formerly the New Jersey State Tourism Director Jake is a passionate tourism industry advocate and serves on the board of the New Jersey Travel Industry Association, Stockton University’s Hospitality and Tourism Management School, and Rowan University’s College of Communication and Creative Arts.
TA Day 1: Wed June 13th 2018
10:30 AM - 11:20 AM
Speaking The Language of Economic Development
Medallion Room Salon C/D
Are you living the adage that “tourism is the front door to economic development?” Whether you are trying to recruit a high-quality workforce, new businesses, or visitors to supplement a tax base, the way an area presents itself is what ultimately makes it an attractive place to live, work or play -- and destination marketers create that identity. In this session, learn the importance of being active in your destination’s economic development efforts, and how to translate economic impact reports into real world examples that resonate with stakeholders and improve advocacy efforts.
TA Day 2: Thurs June 14th 2018
1:10 PM - 2:00 PM
Productizing: Transforming Travel Experiences into Products
Panel Discussion - Medallion Room Salon C/D
Is your destination sitting on untapped potential? From Ale Trails and Distillery Tours to History Walks, how can you productize experiences and local attractions to drive increased visitation and brand awareness for your destination? This exciting panel will feature insights into product marketing and how DMOs can build value by productizing unique local offerings.