Tourism Academy

Jenny Rose

Director of Client Services - Tempest

Jenny Rose is Tempest’s Director of Client Services. She pairs over 10 years experience in the digital marketing industry with her previous career in journalism and public relations to identify successful marketing strategies for Tempest’s clients. Jenny has partnered with more than 150 destinations over the course of her work in the travel and tourism space, and enjoys sharing the unique story of each destination with travelers around the world.

Speaking Sessions
Tue 5/21 - Day 1
  • 10:30 AM - 11:10 AM


    Digital Trends Panel

    Get to know a few key members of our marketing team in this panel discussion. Find out what our digital marketing experts are focused on when looking ahead.

    Room: Jimmy Stewart

  • 2:00 PM - 2:40 PM


    More Than Just Clicks: Building Partner Value Through Monetization 

    Find out how to use your advertising program to maximize value for your partners. In this session, Jenny will share expert best practices from our monetization team. Learn more about building advertising and sponsorship programs that generate the most impact and value for your community of partners.

    Room: Jimmy Stewart

Wed 5/22 - Day 2
  • 12:30 PM - 2:00 PM

    Lunch & DMO Advocacy Panel Discussion
    Today the most future-facing and successful DMOs are concertedly building value in their communities through advocacy efforts. Learn more about the importance of advocacy and how to foster growth and success by adopting a value-based approach in your destination.

    Room: Symphony Ballroom

Thurs 5/23 - Day 3
  • 2:00 PM - 2:40 PM

    Digital Workshop

    Data & Analytics "AMA"

    Bring your data and reporting questions to this interactive session. We'll kick off with best practices and tips for identifying KPIs, analyzing trends, and communicating your value to stakeholders. Then we will open the conversation up to questions from the audience.

    Room: Jimmy Stewart

  • 3:20 PM - 4:00 PM

    Digital Workshop

    Media Planning 101

    Is your paid media program up to speed? It’s time to stop viewing your media as digital vs. traditional and start getting your brand and messaging everywhere your travelers are. This session will improve your understanding of the newest programmatic media buying capabilities and provide best practices for better integrating your digital and traditional campaigns.

    Room: Jimmy Stewart

Blogs by Jenny Rose
Tourism Academy


A Culinary Adventure in Louisville

‚ÄčOne of the best parts about travel is taking the opportunity to experience the culture of each destination, and one of the most fun (and tasty) ways to do that is through food.