Senior Director, Membership Engagement - Destinations International
Kate Skidmore joined Destinations International as Subscriber Services and Engagement Manager for the empowerMINT product in October 2013. Prior to her role at Destinations International, Skidmore spent seven years at the San Diego Tourism Authority. Her background includes marketing, digital media, advertising sales, IT implementation, and CVB/Hotel sales training for iLead. Skidmore is responsible for growing the adoption of member engagement, resulting in increased number of engaged individuals within a member organization and an increase in use of Destinations International products, educational events and research.
TA Day 1: Wed June 13th 2018
2:30 PM - 3:20 PM
How to Measure Event Data & Impact with EIC & ORDA
Medallion Room Salon A/B
Are you effectively measuring the impact of your destination's events? Learn how to fully leverage the Economic Impact Calculator (EIC) and the brand new Overnight Room Demand Analyzer (ORDA). Experts with Destinations International will walk through helpful insights for utilizing these powerful tools in 2018, including a 10-point guide to ensure you're performing EIC accurately with the help of the brand new ORDA tool.