Marketing Manager - Colorado Springs Convention & Visitors Bureau
As Marketing Manager for the Colorado Springs CVB, Melissa works closely with her team to deliver results-oriented marketing campaigns for the Pikes Peak region. Her specialties include marketing strategy, implementation, graphic design and creative story-telling. She’s passionate about telling the story of Colorado Springs and has brought this skill set to various projects like the Official Visitor Guide, the Crafts & Drafts Passport and Olympic City USA as well as numerous digital marketing campaigns. The Olympic movement is a strong economic driver in Colorado Springs and with the new US Olympic Museum on the horizon, the movement is gaining in momentum. In Melissa’s spare time, she enjoys hiking, climbing and exploring the Rocky Mountains, as well as watching Netflix with her husband and two wiener dogs.
TA Day 2: Thurs June 14th 2018
1:10 PM - 2:00 PM
Productizing: Transforming Travel Experiences into Products
Panel Discussion - Medallion Room Salon C/D
Is your destination sitting on untapped potential? From Ale Trails and Distillery Tours to History Walks, how can you productize experiences and local attractions to drive increased visitation and brand awareness for your destination? This exciting panel will feature insights into product marketing and how DMOs can build value by productizing unique local offerings.