Tourism Academy

Sheila Scarborough

Writer & Speaker - Tourism Currents

Sheila Scarborough is a writer and speaker specializing in tourism, travel, and social media. She's written for many blogs and print publications and is also a certified Navy Master Training Specialist, with years of experience as an educator.
Along with Leslie McLellan, Sheila is part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality.

Winner of the "Austin American-Statesman" Texas Social Media Award and an AWC (Association for Women in Communications) Clarion award, Sheila trains and speaks regularly about social media to a variety of audiences including tourism and economic development experts, public relations and marketing professionals, and Chambers of Commerce.

She co-founded and still writes for the award-winning Perceptive Travel blog, serves on both the Advisory Board for SXSWi - the South by Southwest Interactive tech conference - and the Education Committee for TACVB (Texas Association of CVBs,) and is also part of the organizing team for #tourismchat, a monthly online Twitter chat about a variety of topics related to destination marketing.

A U.S. Navy veteran who is married with two children, Sheila is an NHRA drag racing fan because there is one winner, one loser, and no whining.

Speaking Sessions
Wed 5/22 - Day 2
  • 11:50 AM - 12:30 PM


    How to Get More Out of LinkedIn

    How are you getting in front of over 500 million LinkedIn users? Does your organization have a healthy presence on LinkedIn? In this session, Sheila will guide you through best practices for building your DMO's presence on this important platform through company pages, individual profiles, and posts.

    ​Room: Jimmy Stewart

  • 3:40 PM - 4:20 PM


    How to Kickstart Your DMO Blog

    Is your blog strategy feeling stale? Are you ready to take control of telling your destination's online story YOUR way and not Mr. Zuckerberg's way? In this session, Sheila will share actionable ways to re-evaluate your blogging efforts, repurpose content, and reboot your strategy to increase readership and engagement.

    Room: Jimmy Stewart