Tourism Academy

Sheila Scarborough

Writer & Speaker - Tourism Currents

Sheila Scarborough is a writer and speaker specializing in tourism, travel, and social media. She’s written for many blogs and print publications and is also a certified Navy Master Training Specialist, with years of experience as an instructor.

Along with Leslie McLellan, Sheila is part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality.

Winner of Austin American-Statesman Texas Social Media and Clarion communications awards, Sheila trains and speaks regularly about social media to a variety of audiences including tourism and economic development experts, journalists, public relations and marketing professionals, and Chambers of Commerce.

She is on the National Professional Development Committee for the AWC (Association for Women in Communications,) co-founded and still writes for the award-winning Perceptive Travel Blog, is active in Freelance Austin, and serves on the Programming Committee for SXSWi (the South by Southwest Interactive tech conference.) She is also part of the organizing team for #tourismchat, a monthly online Twitter chat about a variety of topics related to destination marketing.

A U.S. Navy veteran who is married with two children, Sheila is an NHRA drag racing fan because there’s one winner, one loser, and no whining.

Speaking Sessions
TA Day 2: Thurs June 14th 2018
  • 9:20 AM - 10:30 AM

    Local Love: Increasing Your Reach with Local Buzz
    Panel Discussion - Medallion Room Salon C/D

    Harnessing the power of your local community can create a groundswell of buzz and brand reach for your destination. This panel will explore real case studies from destinations that have leveraged local love to drive digital marketing success.