The tourism conference for professionals who are transforming the landscape of travel through technology and marketing.

The Seelbach Hilton - Louisville, KY

June 12-14, 2018


Register Today!


We're planning exciting sessions for Tourism Academy 2018.

iDSS Boot Camp: Tues June 12th

TA Day 1: Wed June 13th 2018

TA Day 2: Thurs June 14th 2018

  • 8:00 AM - 9:00 AM


    Breakfast will be in the Rathskeller Room (through the lobby and down the stairs).

  • 9:00 AM - 9:15 AM

    Opening Remarks

  • 9:20 AM - 10:30 AM

    New Feature Highlights
    Medallion Room Salon A/B

    We've focused on exciting new enhancements for iDSS. This session will review new capabilities and features while highlighting best practices. 

    Presented by:

    Mark Lynch
    Chief Business Development Officer - Tempest

    Derek Mogar
    Director of Business Development - Tempest

    Local Love: Increasing Your Reach with Local Buzz
    Panel Discussion - Medallion Room Salon C/D

    Harnessing the power of your local community can create a groundswell of buzz and brand reach for your destination. This panel will explore real case studies from destinations that have leveraged local love to drive digital marketing success.

    Presented by:

    Adam Johnson
    Vice President of Marketing - Visit Saint Paul

    Josh Collins
    Digital Communications Manager - Williamson County Convention and Visitors Bureau

  • 10:30 AM - 11:20 AM

    The Secret to Sales Lead Success
    Interactive Roundtable - Medallion Room Salon A/B

    Discover the latest best practices and tips for fully-leveraging iDSS' patented lead distribution and response system. Attendees will take away actionable ways to improve lead requirements setup and better measure economic impact.

    Presented by:

    The Power of Visual Storytelling
    Medallion Room Salon C/D

    At point or another, we’ve all been cast under the spell of a great visual story, whether it’s an Oscar-winning film or an Instagram story. Travelers are no different; they respond to visual content unlike any other audience. In this session, watch how brands are telling visual stories that get attention, engage audiences, and leave long lasting impressions both online and offline.

    Presented by:
  • 11:30 AM - 1:00 PM

    Adam Sacks Founder & President of Tourism Economics
    Lunch Keynote - Medallion Room Salon A/B with a lunch Buffett

    Adam will review his firm’s latest forecasts for the US and global economies and identify important financial market and policy risks. In addition, Adam will share perspectives on travel activity in the coming year and how destinations can position themselves for success.

    Presented by:

    Adam Sacks
    Founder & President - Tourism Economics

  • 1:10 PM - 2:00 PM

    Leveraging iDSS Tasks & Activities 
    Medallion Room Salon A/B

    When you work as part of a team, visibility and communication are key. iDSS Tasks and Activities provide much-needed visibility while boosting productivity and collaboration. Find out how Tasks, Activities, and Notes can plug into your email and workflow to help you work smarter.

    Presented by:

    Mark Lynch
    Chief Business Development Officer - Tempest

    Productizing: Transforming Travel Experiences into Products
    Panel Discussion - Medallion Room Salon C/D

    Is your destination sitting on untapped potential? From Ale Trails and Distillery Tours to History Walks, how can you productize experiences and local attractions to drive increased visitation and brand awareness for your destination? This exciting panel will feature insights into product marketing and how DMOs can build value by productizing unique local offerings.

    Presented by:

    Melissa Williams
    Marketing Manager - Colorado Springs Convention & Visitors Bureau

  • 2:10 PM - 3:00 PM

    Managing Membership & Accounting
    Interactive Roundtable - Medallion Room Salon A/B

    Bring your questions about membership billing and invoicing to this interactive session. We'll share ways to improve your membership setup, streamline pricing, and simplify invoicing.

    Presented by:

    What DMOs Need to Know About Data Security & Privacy
    Medallion Room Salon C/D

    With Facebook’s recent testimony top-of-mind and new European privacy regulations rolling out (GDPR), data security and privacy are under a media microscope. Yet the laws and policies around data and privacy are very antiquated. It is a perfect storm for confusion and mounting risk. Reexamine how you may be collecting, using, and storing data today and learn about the trends and best practices around consent and privacy that will shape this issue going forward.

    Presented by:
  • 3:00 PM - 3:30 PM

    Refreshment Break

    Enjoy a refreshment break and meet some of our sponsors!

  • 3:30 PM - 4:20 PM

    iDSS Roadmap Brainstorm
    Interactive Roundtable - Medallion Salon A/B

    After three days of learning and collaboration, join us for a capstone shirtsleeves session where we'll review the product roadmap and ask for your insights and ideas about the future of iDSS. 

    Presented by:

    Modernizing Your Media Plan With Programmatic
    Medallion Room Salon C/D

    Advances in Programmatic media now allow advertisers to marry traditional channels like television and radio with the latest in digital advertising. It’s time to stop viewing your media as digital vs. traditional and start getting your brand and messaging everywhere your travelers are. This session will improve your understanding of the newest programmatic media buying capabilities and provide best practices for better integrating your digital and traditional campaigns.

    Presented by:

    Jenny Rose
    Director of Client Services - Tempest

  • 4:30 PM - 5:00 PM

    Closing Session 
    Medallion Room Salon A/B

    Join us for our closing session and we'll share the key highlights and takeaways from our time together in Louisville. 

    Presented by:



Seelbach Hotel Louisville, KY

Reconnect with the past at The Seelbach Hotel, a 4-diamond luxury property built at the turn of the century and appearing on the National Register of Historical Places. From the sumptuous lobby to the charming guest rooms, The Seelbach Hotel blends old world charm with southern hospitality. Enjoy a convenient Downtown Louisville location, close to top dining, attractions, and nightlife.

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