The tourism conference for professionals who are transforming the landscape of travel through technology and marketing.

Renaissance Long Beach

June 20-22, 2017

Register Today

Agenda

We're planning exciting sessions for Tourism Academy 2017.

iDSS Bootcamp: Tues 6/20/17

Tourism Academy Day 1: Wed 6/21/17

Tourism Academy Day 2: Thur 6/22/17

  • 8:00 am - 9:15 am

    Breakfast & Special Announcement
    Enjoy a yummy breakfast to jumpstart the day, with a special announcement. 

  • 9:20 am - 10:20 am

    Bleisure: The Increasingly Blurring Line in Travel
    This panel discussion will explore the increasing overlap between business and leisure travel. Hear from industry experts about what makes today's travelers tick and what these "bleisure" crossover travelers are looking for in a destination.

    Presented by:

    Loren Simpson
    Director of Digital Communications - Long Beach Area Convention & Visitors Bureau

    Tom Rickert
    Executive Vice President - JackRabbit Systems

    Best Practices for Powering Your Website with iDSS 
    iDSS is a powerful tool for powering content and information on your website. Are you getting the most out of this capability in terms of data configuration and tracking views and clicks of partner data on your site? Attendees will learn how to optimize iDSS data to provide the best user experience for website visitors, maximize partner visibility, and measure results.

    Presented by:

    Shelly Hervey
    Director of Services & Development - Tempest iDSS Division

  • 10:30 am - 11:20 am

    Why Email Should Be Every Marketer's Secret Weapon
    Show your email program some love. Email is one of the highest performing marketing channels and yet the most underutilized channel. This session will share the latest trends, data, and best practices for upping your email game.

    Presented by:

    Streamlining Services Workflow
    How can you use iDSS to support a streamlined workflow for your services team? In this session, you'll discover best practices for supporting your services team by scheduling tasks, setting up lead distribution, using tags, and more. Attendees will come away with actionable ways to fully-leverage iDSS' services capabilities.

    Presented by:

    Caron Bell
    Client Services Manager - Tempest iDSS Division

  • 11:30 am - 12:30 pm

    Lunch & Networking
    Time for another fine meal. Hooray!

  • 12:30 pm - 1:20 pm

    Building Your Destination Brand & Reputation
    Don Draper once said, "If you don't like what is being said, then change the conversation." Find out how destinations leverage branding studies, research, and digital marketing, to build or transform their reputations and brands. This panel will feature destinations of varying sizes, budgets, and history, who will share key takeaways about how to better position a destination brand in the travel space.

    Presented by:

    Natalie Alvanez
    Vice President Marketing and Business Development - Visit Oakland

    Membership and Accounting
    iDSS can simplify Membership pricing, invoicing, and accounting and help fulfill all your membership billing needs all in one place. Bring your questions about membership billing and invoicing to this session as we take a deep dive into how to improve your membership setup for accounting success!

    Presented by:

    Shelly Hervey
    Director of Services & Development - Tempest iDSS Division

    Megon Ungar
    Client Success Manager - Tempest iDSS Division

  • 1:30 pm - 2:20 pm

    How to Win With Programmatic Advertising
    Is your paid media program up to speed? Are you using Programmatic Advertising yet? Programmatic is the future of digital advertising and has the power to increase your reach, relevancy, and ROI. In this session, we will demystify programmatic advertising to build an understanding of how to get started with programmatic and enhance your digital marketing performance.

    Presented by:

    Derek Mogar
    Director of Business Development - Tempest

    Housing & Registration Overview
    Providing excellent housing and registration support for conferences and events results in happy partners, pleased planners, and more repeat business. This walk-through will provide an overview of housing and registration capabilities in iDSS and attendees will come away with the top actions they can take for successful housing and registration support.

    Presented by:

    Shelly Hervey
    Director of Services & Development - Tempest iDSS Division

    Mark Lynch
    Chief Business Development Officer - Tempest

  • 2:30 pm - 3:30 pm

    More Than A Pretty Picture: What’s Next for User Generated Content (UGC)
    Today's travelers are visual decision makers; visuals influence where they eat, where they travel, and what they buy. Because of this, using UGC is a must for any travel and tourism brand. In this session, we’ll explore examples of destinations who are visual marketing superstars. We will learn how destinations are using visuals to build influence and we’ll discover new ways destinations are using visual UGC to reach and engage travelers.

    Presented by:

    One-on-One Meetings 
    Sit down with our iDSS experts for individual meetings. To sign up for a one-on-one appointment, please visit the main conference registration table. 

    Presented by:

    Shelly Hervey
    Director of Services & Development - Tempest iDSS Division

    Megon Ungar
    Client Success Manager - Tempest iDSS Division

    Caron Bell
    Client Services Manager - Tempest iDSS Division

  • 3:30 pm - 4:00 pm

    Refreshment Break
    Let's break for some snacks!

  • 4:00 pm - 4:50 pm

    One-on-One Meetings 
    Sit down with our iDSS experts for individual meetings. To sign up for a one-on-one appointment, please visit the main conference registration table. 

    Presented by:

    Shelly Hervey
    Director of Services & Development - Tempest iDSS Division

    Caron Bell
    Client Services Manager - Tempest iDSS Division

    Megon Ungar
    Client Success Manager - Tempest iDSS Division


#TourismAcademy

Venue

Renaissance Long Beach

Let inspiration find you at Renaissance Long Beach Hotel. The artistic, urban Long Beach community resonates in our daily rituals and homegrown design, while the prospect of discovery lies around every corner. The Long Beach hotel’s Navigators can be your guide to the unexpected pleasures of the downtown scene — art, culture, shopping, nightlife, or whatever stirs your soul.

On The Map