Senior Marketing Director, Visit Detroit

Stan Smith

Meet Stan Smith, the Senior Marketing Director at Visit Detroit. With 8 years of dedication to Visit Detroit and a rich background in digital marketing, media planning, and brand development, Stan is all about showcasing the city's enduring spirit.

Passionate about blending tourism with community engagement, Stan is Detroit's biggest cheerleader. He loves coaching high school track, fishing, and debating the Super Bowl chances of his favorite NFL team, the Detroit Lions, with his three amazing boys.

Beyond that, Stan is excited about using technology to connect destinations and travelers, making exploration more accessible and fun for everyone.

On The Agenda
General Session

The Secret to Crafting an Unforgettable Destination Brand

Wednesday, June 12th (Day 2)
8:30 AM - 9:15 AM

Woodward AB
Dive into the secrets of unforgettable destination branding with a look at Detroit's own journey. Discover how blending storytelling with a strong sense of community can make every visit feel like coming home, turning places into cherished memories.