Founder & CEO, Huddle Up Group

Jon Schmieder

Jon has 28 years of direct experience in the sports tourism industry having held the top role with three different sports commissions: Phoenix, Tulsa, and Denver. Schmieder brings a wealth of experience in sports tourism and economic development having also served in lead staff positions for the Senior Olympic Games and Pop Warner Football and Cheerleading. Schmieder is one of only three two-time Chairman of SportsETA, formerly the National Association of Sports Commissions (NASC) and was on the organization’s Executive Committee for six years.

While Schmieder served as the President of the Phoenix Regional Sports Commission, the NASC chose the organization as the 2012 Large Market Sports Commission of the Year. Schmieder was named the 2012 CEO of the Year by the Phoenix Chapter of the Organization of Non-Profit Executives. In 2016, Connect Sports honored Schmieder as an industry “Game Changer”. In 2018, the Huddle Up Group was recognized by the NASC with the Superior Service Award, the highest honor a consulting company can receive in the sports tourism and events industry.

He holds a bachelor’s degree in marketing from the University of Arizona and a master’s degree in higher education leadership from Northern Arizona University.

On The Agenda
Marketing & Web Strategy

Sports Tourism Best Practices for Markets of All Sizes

Tuesday, June 11th (Day 1)
11:15 AM - 12:00 PM

Founders AB (3rd Floor)
At a lot of the trade shows across the tourism industry, the focus is on the larger markets and their big wins. Not this session! Our sports tourism breakout session will touch on markets of all sizes, small, medium, and large. Join us for best practices that you can take home and implement in your communities, including recent learnings from the 2024 NFL Draft in Detroit.