May 12-15, 2026

Tourism Academy 2026

The tourism conference for professionals who are transforming the landscape of travel through technology and marketing.

Sharpen your skills with hands-on iDSS training, from essential CRM functions to advanced integrations and upcoming features. Dive into the latest in content strategy, SEO, GEO, and performance marketing — including how AI is continually reshaping destination marketing. Learn new ways to connect with your local partners and elevate stakeholder engagement, while exchanging ideas and success stories with industry peers from across North America throughout the week.

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Agenda At-A-Glance

Pre-Conference: Tuesday, May 12, 2026

Agenda At-A-Glance

Morning Golf Outing
Downtown Jacksonville Tour
First Timers' Happy Hour
Opening Reception: Sunset Cruise

Day 1: Wednesday, May 13, 2026

Agenda At-A-Glance

Full day of destination roundtables, educational sessions and hands-on trainings
SWWGSD Happy Hour
Evening Reception & Neighborhood Immersion in Five Points

Day 2: Thursday, May 14, 2026

Agenda At-A-Glance

Full day of educational sessions, keynotes and case studies
Dinner on your own in Jacksonville
Evening Party, Concert & Lip Sync Battle at Decca Live

Day 3: Friday, May 15, 2026

Agenda At-A-Glance

Engaging morning keynote presentation
Half day of workshops, labs and collaborative discussions
Tourism Academy 2027 Announcement

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Venue

Hyatt Regency Jacksonville Riverfront

Set along the St. Johns River in the heart of downtown, the Hyatt Regency Jacksonville Riverfront offers stunning waterfront views and easy access to the city’s top attractions.

Bring the Whole Team

Group Savings

Groups of 5+ can save $150 per registration when registering together.

Tee Off Together

Golf Outing

Kick off Tourism Academy 2026 with a relaxed pre-conference golf outing at Bent Creek Golf Course. Join fellow attendees for a morning on the course with breakfast, transportation, lunch, and friendly competition included.

Our Host City

Jacksonville, Florida

Discover Jacksonville, Florida — a vibrant coastal city where 22 miles of sun‑soaked beaches meet a rich arts and culture scene. Stroll along the scenic Riverwalks beside the St. Johns River, explore eclectic neighborhoods, and experience a dynamic mix of creative cuisine, outdoor adventure, and cultural attractions that make Jacksonville a standout destination.

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