May 12-15, 2026
Tourism Academy 2026
The tourism conference for professionals who are transforming the landscape of travel through technology and marketing.
Sharpen your skills with hands-on iDSS training, from essential CRM functions to advanced integrations and upcoming features. Dive into the latest in content strategy, SEO, and performance marketing — including how AI is continually reshaping destination marketing. Learn new ways to connect with your local partners and elevate stakeholder engagement, while exchanging ideas and success stories with industry peers from across North America throughout the week.
Agenda At-A-Glance
Agenda At-A-Glance
Pre-Conference: Tuesday, May 12, 2026
Agenda At-A-Glance
- Morning Golf Outing
- Downtown Jacksonville Tour
- Official Welcome Happy Hour & Evening Event
Day 1: Wednesday, May 13, 2026
Agenda At-A-Glance
- Full day of destination roundtables, educational sessions and hands-on trainings
- SWWGSD Happy Hour
- Evening Reception & Neighborhood Immersion
Day 2: Thursday, May 14, 2026
Agenda At-A-Glance
- Full day of educational sessions, keynotes and case studies
- Dinner on your own in Jacksonville
- Evening Party, Concert & Lip Sync Battle at Decca Live
Day 3: Friday, May 15, 2026
Agenda At-A-Glance
- Engaging morning keynote presentation
- Half day of workshops, labs and collaborative discussions
- Tourism Academy 2027 Announcement
Early Bird Pricing
Register Now
Register before January 31, 2026, to save $100 per registration with limited time Early Bird discounts.
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Our Host City
Jacksonville, Florida
Discover Jacksonville, Florida — a vibrant coastal city where 22 miles of sun‑soaked beaches meet a rich arts and culture scene. Stroll along the scenic Riverwalks beside the St. Johns River, explore eclectic neighborhoods, and experience a dynamic mix of creative cuisine, outdoor adventure, and cultural attractions that make Jacksonville a standout destination.
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