Convince Your Boss

Use the tools below to explain why attending matters, what you’ll bring back, and how your team will benefit.

Why Should You Attend Tourism Academy 2026

Tourism Academy is designed for DMO professionals who want practical skills, industry insight, and ideas they can start applying to their work right away.

Attending Tourism Academy can help you:

• Build skills that support your day-to-day work both with Tempest products and services, and in the destination marketing industry as a whole
• Learn from peers facing similar challenges
• Bring back ideas your team can use to streamline and improve your processes and content
• Stay current with trends affecting destinations

Share the Agenda

One of the easiest ways to make the case is to point to the sessions that are most relevant to your role.

View the Tourism Academy 2026 Agenda

Tip: Highlight a few sessions you plan to attend and note how they connect to your responsibilities or current projects.

Share What You’ll Bring Back

Tourism Academy is all about learning new things, networking, and enjoying time with fellow industry professionals. But it's also about applying what you've learned.

After the event, many attendees:

• Share takeaways with their team
• Apply new ideas to enhance ongoing projects
• Use insights to inform future strategic plans

Let your boss know how you plan to share what you learn to build a strong case for your attendance.

Get Insight From Past Conferences

Share testimonials from past Tourism Academy attendees, or reach out to colleagues in your circle who may have attended in previous years. You can also see photos and relive moments from Tourism Academy 2025 via our comprehensive recap blog post, which offers a glimpse as to what to expect at Tourism Academy 2026.

Encourage Your Boss to Join You!

In addition to CRM specialists, sales and services representatives, and destination marketing pros, Tourism Academy also welcomes and regularly hosts CEOs, Presidents, Executive Directors, and other DMO leaders, offering the ability for delegates from a wide variety of destinations and backgrounds to share insights into challenges and collaborate on solutions that uplift the industry.

Start the Conversation

Not sure how to frame the ask? If you’re not sure how to start the conversation, a short email outlining the value can help.

Sample talking points to include:

• Why Tourism Academy is relevant to your role
• What skills or ideas do you hope to gain
• How attending benefits your organization
• Your plan to share insights after the event
• Testimonials or photos from past events
• An invitation for your boss or other colleagues to join

Still have questions?

If you still have questions, please get in touch or visit our Frequently Asked Questions page.