President, Tourism Economics

Adam Sacks

Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to analytically-based consulting to the tourism sector.

For more than two decades, Adam has worked with destinations, industry associations, and companies around the world in the areas of opportunity and risk assessments, policy analysis, and economic impact.

Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Destination marketing organizations around the world rely on Tourism Economics data and scenario models to inform global marketing investment allocations.

Adam also supports trade associations in the aviation, hotel, and broader travel arena with forecasts widely considered to be an industry standard. And by examining the economic merits of travel facilitation, taxation, and tourism promotion initiatives, Adam’s work has influenced critical government policies. He is an authority on measuring the economic impact of visitor activity and has analyzed the impacts of cruising, gaming, timeshare, hotels, new attractions, and destination marketing.

Adam regularly presents to corporate strategic planning teams on the threats and opportunities facing their businesses and is a member of the U.S. Department of Commerce, Travel & Tourism Advisory Board.

On The Agenda
General Session

Lunch Keynote: Music, Math, and Marketing

Wednesday, May 3rd (Day 2)
1:00 PM - 1:45 PM

Plaza Ballroom

We often refer to activities or personalities as either left brain (analytical) or right brain (creative). Adam is convinced this binary paradigm is wrong, with growing scientific evidence debunking the independence of artistic expression and linear thinking.

In this keynote, discover a new strain of research on the importance of bringing music and math together in the pursuit of better marketing — with important implications for how we approach these integrated functions within a DMO.