Chief Operating Officer, Discover Lehigh Valley
Bree Nidds, CDME
Marketing & Web Strategy
Looking to 2026: How Destinations Are Preparing for Major Events
Wednesday, June 25th (Day 2)
9:45 AM - 10:30 AM
Southern Pacific
As 2026 approaches — with the U.S. Semiquincentennial, FIFA World Cup, and Route 66 Centennial on the horizon — destinations are preparing for a pivotal year. This session explores how DMOs are building marketing strategies, engaging local partners, and adapting to shifting tourism trends and international sentiment to ensure they’re ready for the global stage.
