Of Counsel, Greenberg Traurig, LLP

Bryan X. Grimaldi

Bryan Grimaldi counsels corporate clients, trade associations, destination marketing organizations, and public-private partnerships (P3) nationwide providing industry-specific, cost-effective, outside counsel services, operational consulting, and advocacy. With a deep knowledge of politics and the ability to navigate complex issues in dynamic environments, Bryan provides clients a unique perspective on how to deftly handle making an organization successful and bridge the gap between business goals and legal issues, among multiple constituencies.

Bryan develops tailored strategies for his clients as well as with businesses experiencing legal and policy obstacles with their city. He has broad experience in the travel & tourism industry, government relations, not-for-profit management, and public/private partnerships.

Bryan draws from his nearly 15 years as Chief Operating Officer & General Counsel at NYC & Company, Inc, New York City’s official marketing, tourism, and partnership organization, where he led the organization on legal, business development, licensing, government relations, regulatory, and policy matters. Bryan provided strategic counsel and advised on matters that advanced the organization’s mission while growing and protecting its funding streams.

Having served three mayors of New York City, Bryan has deep government experience, credibility, and broad knowledge of the private sector, including sports leagues, marketing firms, and industry associations, particularly in relation to the travel, tourism, and hospitality industries. He draws on his wide-ranging understanding of policy issues and the regulatory schemes of cities, states, and the federal government to represent clients in policy initiatives, transactions, and government relations matters. In his role at the membership-based trade association NYC & Company, Bryan leads the organization on legal, regulatory and policy matters with a focus on the members’ strategic objectives and provided advice on matters that advanced the organization’s mission. He was responsible for centralizing New York City’s marketing, licensing, and other intellectual properties, including the NYPD and FDNY brands.

Bryan previously served as general counsel in the Mayor’s Office of International Affairs, where he provided legal counsel and support to city agencies and senior administration officials in dealings with the United Nations, foreign governments, diplomats, and federal agencies.

On The Agenda
Integrated Marketing

What Keeps Us Up At Night?

Wednesday, March 31st (Day 2)
3:15 PM - 3:55 PM

Destination Organizations today are tasked with a lot more than just marketing. How does your organization approach regulatory and policy issues, protect its funding model, navigate government relations, and work with public and private partnerships to support economic development? This session will explore hot-button issues impacting travel and tourism organizations and share governance strategies for you to continue advancing your mission