President & CEO, Great Rivers & Routes Tourism Bureau

Cory Jobe

Cory Jobe was appointed as President & CEO of the Great Rivers & Routes Tourism Bureau in November 2020. Jobe comes to the bureau after a distinguished career spanning more than twenty years in various roles inside Illinois state government, where he served as the Director of the Illinois Office of Tourism from 2014-2018.

The Great Rivers & Routes Tourism Bureau region is the only place in America where the Mother Road of Route 66 meets the Great River Road. The region celebrates three of the nation’s great rivers (Mississippi, Missouri, and Illinois) alongside famous roads, history and small-town charm and encompasses a six-county region in southwest Illinois, including Madison, Jersey, Calhoun, Macoupin, Montgomery and Greene counties and the City of East St. Louis in St. Clair County. The tourism bureau is a nationally certified destination marketing and management organization providing world- class destination management and marketing leadership that improves the region’s quality of life and economic vitality.

Jobe serves as Chair of Illinois’ Route 66 Centennial Celebration Commission and is on the board of directors of the Illinois Route 66 Scenic Byway Associations, the Illinois Destination Association (IDA), and Arts Alliance Illinois (AAI).

On The Agenda
Marketing & Web Strategy

Looking to 2026: How Destinations Are Preparing for Major Events

Wednesday, June 25th (Day 2)
9:45 AM - 10:30 AM

Southern Pacific
As 2026 approaches — with the U.S. Semiquincentennial, FIFA World Cup, and Route 66 Centennial on the horizon — destinations are preparing for a pivotal year. This session explores how DMOs are building marketing strategies, engaging local partners, and adapting to shifting tourism trends and international sentiment to ensure they’re ready for the global stage.