Detective Archie Tecture

Knows every shady corner of a bad site structure.

On The Agenda
General Session

The Final Click: A Website Redesign Murder Mystery

Thursday, May 14th (Day 2)
12:30 PM - 1:30 PM

Grand Ballroom
When a high-stakes website redesign ends in failure, it’s up to Tourism Academy’s sharpest sleuths to uncover the truth behind the digital disaster. In this final installment of the beloved Tourism Academy mystery series, you'll interrogate a colorful cast of suspects — from the overambitious CMO to the timeline-twisting COO — and uncover the subtle but deadly mistakes that can derail even the most promising redesign. Along the way, we’ll spotlight best practices, red flags, and the essential planning steps that lead to websites built to last.