Vice President Sales & Marketing, Ripe
Eric Thompson
While living most of his life in Salt Lake City, Eric has developed a passion for the many outdoor activities available at his doorstep. With over 30 years of experience in the travel and tourism industry, he has been able to share his passion with visitors and potential travelers as a Destination Marketing SVP and now in the travel technology realm.
Unlocking Opportunity: How DMOs Can Market and Leverage Short-Term Rentals
Wednesday, June 25th (Day 2)
9:45 AM - 10:30 AM
Rock Island
Short-term rentals have rapidly evolved from a fringe lodging option to a cornerstone of modern tourism, offering travelers flexibility, authenticity, and localized experiences. This presentation explores how DMOs can strategically market and leverage the growing STR and vacation rental market to drive economic impact, expand visitor reach, and enhance destination storytelling.
