Director of Travel & Tourism, Epsilon
Jonathan Keslow is the Director of Travel and Tourism at Epsilon the leader in outcome-based marketing with a rich, 50-year history helping marketers anticipate, activate and prove measurable business outcomes.
Jonathan has worked in the digital marketing space for nearly a decade. He has diverse experience working with brands like Marriott, Wyndham, US Travel Association, and destinations like New York City, New Jersey, Vermont, Virginia, and Denver. His depth and breadth of experience allow him to help travel and tourism marketers focus on measurable outcomes using data-driven solutions. With his experience building campaigns from the ground up, he has helped his clients think outside the box and utilize unique strategies to maximize returns and gain a holistic understanding of visitation and visitor spend.
Driving Value-Based Outcomes: Destinations Leading The Pack
Wednesday, May 3rd (Day 2)
11:00 AM - 11:45 AM
Every destination has their unique set of goals and challenges. Destination organizations that struggle to attract the right visitors are causing many disruptions for their community, such as overcrowded communities, strain on local resources, and understanding how to maintain share of vacation by enticing past visitors to return more often. Destination marketers are tasked with not only driving visitation, but more importantly, driving the best values to fuel positive and sustainable growth in local economy and culture. During this panel, we will share how two destinations created impactful value-based destination marketing strategies, attracted visitors that helped them support their destination goals, and showed stakeholders how their marketing program created community impact and economic growth.