Chief Business Officer, PCMA
Junior Tauvaa
Junior Tauvaa is a strategic leader in the business events industry, currently serving as the Chief Business Officer at PCMA.
In his role, Tauvaa provides visionary leadership, overseeing key facets of PCMA's operations at a strategic level. He is responsible for guiding learning products, business development, Convene Publication, CEMA at a strategic level and Joint Ventures like SPARK and destinAItor, aligning these areas with PCMA's overarching vision of becoming the premier platform for the Business Events Industry.
Tauvaa spent 20 years in Destination Marketing, first with Los Angeles Tourism Board where Tauvaa held several key leadership roles. Lastly with Visit Anaheim as Chief Sales Officer where he successfully managed sales, marketing, tourism, events, and destination services. He also served as the Executive Director of the Orange County Sports Commission.
As an association executive, Tauvaa held the role of Executive Vice President of Strategic Partnerships with Meeting Professional International(MPI) and the MPI Foundation, where he played a crucial role in growing membership, chapters and fostering strategic collaborations within the meetings and events industry.
Tauvaa also volunteers his time on leadership positions within prominent associations and technology companies. Currently, Tauvaa continues to serve on leadership positions at California Polytechnic University, San Luis Obispo and San Diego State University. Tauvaa holds a master’s degree from California State University, Long Beach and a Bachelor of Arts from California Polytechnic University.


Powering Smarter Planning: How PCMA’s DestinAItor Is Connecting DMOs & Event Professionals
Tuesday, June 24th (Day 1)
10:15 AM - 11:00 AM
Zephyr
Learn how Tempest is supporting DestinAItor, an AI-driven destination discovery tool within Spark — PCMA and Gevme’s collaborative platform built to transform event planning through generative AI. Spark streamlines research and ideation for meeting planners by delivering intelligent, personalized destination recommendations. Learn how Tempest is helping DMOs boost visibility in this platform by syncing accurate, up-to-date data from iDSS and websites into DestinAItor. This session will explore how your organization can participate in this evolving discovery process and stay at the forefront of meetings-focused marketing.