Director of Marketing, Visit Mesa

Kate Yordi

On The Agenda
Marketing & Web Strategy

Marketing Data Playlist: Essential Marketing KPIs in 2023

Tuesday, May 2nd (Day 1)
2:00 PM - 2:45 PM

Ballroom FG
There's no limit to the types of data available to destinations in 2023. From Credit Card data, to mobile location for marketing attribution, the options are endless and the space can get noisy. In this session, we’ll clean up the noise and take a look at the most useful datasets and the strengths and weaknesses of each. Can credit card data accurately show visitor spending? Where is it powerful and where is mobile location much better? Can website traffic be useful for DEI? Join this session to answer these questions and then some.