Director of Sports Marketing, Fox Cities Convention & Visitors Bureau

Matt Ten Haken

Matt Ten Haken joined the Fox Cities Convention & Visitors Bureau team as the Director of Sports Marketing in June of 2010. In the past 14 years, sports tourism has seen an unprecedented growth of events, roomnight generation, and facility development in the Fox Cities. In recognition of these efforts, the Fox Cities was awarded the Sports Tourism Organization of the Year by the National Association of Sports Commissions (now Sports ETA) in 2015.

One of Ten Haken's highlights during his time in the Fox Cities has been the creation of the Community First Champion Center, which he has led from initial development through current management. The 164,000 square foot indoor court and ice complex operates on a "tourism first" model and in 2023 hosted tourism-generating events on 48 weekends.

Prior to joining the Fox Cities CVB, Ten Haken served as Assistant Commissioner at the Minnesota Intercollegiate Athletic Conference, a Division III conference based in St. Paul, MN. He holds a bachelor's degree in Sports Management from the University of Wisconsin-La Crosse and a master's degree from the University of St. Thomas (MN) in Athletic Administration.

On The Agenda
Marketing & Web Strategy

Sports Tourism Best Practices for Markets of All Sizes

Tuesday, June 11th (Day 1)
11:15 AM - 12:00 PM

Founders AB
At a lot of the trade shows across the tourism industry, the focus is on the larger markets and their big wins. Not this session! Our sports tourism breakout session will touch on markets of all sizes, small, medium, and large. Join us for best practices that you can take home and implement in your communities, including recent learnings from the 2024 NFL Draft in Detroit.