Creative Director, Tempest

Michael Tripi

Creative Director Mike Tripi approaches design with experience and perspective from both the client and agency sides. During his tenure, Tripi’s direction of design and user experience has ensured each destination’s online presence is accessible, authentic and dynamic. Prior to his three years at Tempest, he spent more than 10 years in travel, sports and hospitality marketing.

In his role at Tempest, he most enjoys the hands- and eyes-on process of exploring an unknown city or region, discovering something new, and working to share these discoveries with the rest of the world. Steered by Tripi, the strategic rebranding of the U.S. side of Niagara Falls as an explorable, nature-first destination received several Hospitality Sales and Marketing Association International (HSMAI) Adrian and New York State Industry Tourism Association (NYSITA) awards.

Mike graduated from the State University of New York in Buffalo with a BFA in communication design. As an independent art director, he created a craft beer lifestyle brand and partnered with local brewers to create original recipes. He and his wife live near Wissahickon Valley Park in Philadelphia, where he is learning to play guitar so he can officially join the Tempest band.

Mike’s travel tip: When visiting Niagara Falls, go to the American side to find Cave of the Winds — the only place you can actually touch the waterfall.

On The Agenda
Marketing & Web Strategy

Destination by Design: Creative Inspiration for DMO Websites

Tuesday, May 2nd (Day 1)
4:15 PM - 5:00 PM

Gain inspiration as you see how destination attributes can be translated into powerful visuals and subtle design elements that work together to craft a web experience or campaign collateral that impresses users and conveys the essence of your destination.

CRM Applied

iDSS Send

Wednesday, May 3rd (Day 2)
2:30 PM - 3:15 PM

Ballroom E
Have you sent emails with iDSS Send yet? Our CRM experts will show you how to configure approved senders, create and send responsive emails to your audience, and create advanced reporting to identify trends and demonstrate results.

Marketing & Web Strategy

In Focus: Photography Planning for DMOs

Thursday, May 4th (Day 3)
9:00 AM - 9:45 AM

Ballroom FG
From planning photoshoots to determining a destination's visual identity, learn how DMOs can effectively curate, create and utilize photography to enhance their digital footprint while authentically immersing the modern traveler in their destination like never before.