Creative Director, Tempest

Michael Tripi

Creative Director Mike Tripi approaches design with experience and perspective from both the client and agency sides. During his tenure, Tripi’s direction of design and user experience has ensured each destination’s online presence is accessible, authentic and dynamic. Prior to his three years at Tempest, he spent more than 10 years in travel, sports and hospitality marketing.

In his role at Tempest, he most enjoys the hands- and eyes-on process of exploring an unknown city or region, discovering something new, and working to share these discoveries with the rest of the world. Steered by Tripi, the strategic rebranding of the U.S. side of Niagara Falls as an explorable, nature-first destination received several Hospitality Sales and Marketing Association International (HSMAI) Adrian and New York State Industry Tourism Association (NYSITA) awards.

Mike graduated from the State University of New York in Buffalo with a BFA in communication design. As an independent art director, he created a craft beer lifestyle brand and partnered with local brewers to create original recipes. He and his wife live near Wissahickon Valley Park in Philadelphia, where he is learning to play guitar so he can officially join the Tempest band.

Mike’s travel tip: When visiting Niagara Falls, go to the American side to find Cave of the Winds — the only place you can actually touch the waterfall.

On The Agenda
Marketing & Web Strategy

The Destination Showroom: Tempest's Approach to Website Design

Tuesday, June 11th (Day 1)
2:45 PM - 3:30 PM

Crystal Ballroom
Join us for an informative and inspirational overview of Tempest's creative process and strategy for destination websites, including creative briefs, community-inspired design elements, and recent web highlights, while gathering tips and tricks for achieving creative success with your next website project.

Marketing & Web Strategy

From Concept to Conversion: Intro to Paid Marketing Campaigns

Wednesday, June 12th (Day 2)
9:30 AM - 10:15 AM

Crystal Ballroom
Learn how to effectively create compelling digital assets, creative campaign concepts and media strategies that will drive conversions while increasing destination awareness.