Ad Operations Specialist, Destination Signals
Shannon Cavello
Marketing & Web Strategy
Clicks That Count: Optimizing Sponsored Placements on Your DMO Website
Thursday, May 14th (Day 2)
3:00 PM - 3:45 PM
Grand 8
Not all sponsored placements are created equal. Drawing on insights from thousands of campaigns across DMO websites, this session highlights what actually drives clicks from travel-minded audiences. From images and headlines to subtle creative tweaks, you’ll learn what works, when it's time to refresh, and how to help partners get more out of their placements.
