VP, Americas, Tourism Economics

Zeek Coleman

Zeek Coleman is Vice President, Americas at Tourism Economics; an Oxford Economics company dedicated to understanding the relationship between travel and the economy. Zeek spearheads the delivery of economic solutions to DMO, association, and corporate clients and has built a reputation for his ability to translate complex data into meaningful insights. Zeek loves to play basketball and once competed against Alonzo Mourning, Robert Horry & Antoine Walker on a reality TV show called, “Pros vs. Joes.”

On The Agenda
Marketing & Web Strategy

Marketing Data Playlist: Essential Marketing KPIs in 2023

Tuesday, May 2nd (Day 1)
2:00 PM - 2:45 PM

Ballroom FG
There's no limit to the types of data available to destinations in 2023. From Credit Card data, to mobile location for marketing attribution, the options are endless and the space can get noisy. In this session, we’ll clean up the noise and take a look at the most useful datasets and the strengths and weaknesses of each. Can credit card data accurately show visitor spending? Where is it powerful and where is mobile location much better? Can website traffic be useful for DEI? Join this session to answer these questions and then some.