Head of Marketing for Tourism & Hospitality, Adara

Zeek Coleman

Zeek Coleman is Adara’s Head of Marketing for Tourism & Hospitality. He’s focused on owning and successfully bringing new solutions to market — nurturing both product adoption and customer retention. Prior to Adara, Zeek led Visit Savannah as their Director of Data Intelligence for over a decade, where he specialized in delivering high-quality data and insights across a multitude of digital platforms. Zeek enjoys taking complex technical solutions and boiling them down to concepts everyone can relate to. He has presented at several events for US Travel Association, Destinations International, PhocusWright, and others.

On The Agenda
General Session

Lunch Keynote: The Imminent Demise of Unconsented Data: How Apple & Google's Changes Will Impact YOU!

Tuesday, May 17th (Day 1)
12:15 PM - 1:00 PM

Plaza Ballroom
Unconsented data has become a major staple in destination marketing. Join this session for insights into how upcoming changes will fundamentally impact the accuracy and availability of your travel data. Learn how you can future-proof yourself against these changes, using data to drive sustainable tourism, equity, diversity and inclusion, and incremental revenue.