Director, Destination Experience & Advocacy, Visit Mesa

Alison Brooks

Alison Brooks is the Director of Destination Experience and Advocacy for Visit Mesa. Her priority is advancing Visit Mesa’s position as a critical economic development agency for Mesa and the East Valley, with a strong focus on industry research and advocacy. Brooks oversees group services and the partnership program with the goal of elevating the overall experience of Mesa. In addition, Visit Mesa’s commitment to accessibility and inclusion falls under Brooks, who spearheads these initiatives within the hospitality community.

Brooks serves as the Executive Director of the Mesa Regional Foundation for Accessibility, Diversity and Inclusion with the vision of the Mesa region being universally regarded as one of the most accessible, inclusive and welcoming communities in the nation.

Brooks is a graduate of Arizona State University. She has a dynamic tourism and hospitality background serving in marketing, training, sales, and account management roles for Two Roads Hospitality, Airbnb, & Brinker International. She also owned and operated her own coffee shop. She lives in the Phoenix, Arizona area with her husband and two sons.

On The Agenda
General Session

Keynote: Actionable Inclusivity

Wednesday, May 18th (Day 2)
8:30 AM - 9:15 AM

Plaza Ballroom
Learn how destination organizations are taking action to make their communities more hospitable for a more inclusive group of travelers. You'll hear how leaders are working with their communities to affect change, and the strategies that have successfully improved the travel experience and created a more welcoming environment for visitors.