Andy Kurlander

The Paid Media Playbook for Destination Marketers: Smarter Spending, Stronger Results

Thursday, May 14th (Day 2)
3:00 PM - 3:45 PM

Grand 8
What’s the right balance between search, programmatic, and that shiny new ad platform everyone’s buzzing about? Join Tempest’s media experts for a practical, no-fluff breakdown of paid media strategies that actually work — and those that waste your budget. We’ll explore smarter ways to segment spend, build landing pages that convert, and use first-party data to power retargeting and reinforce your message across the full travel planning journey.