President & CEO, Great Rivers & Routes Tourism Bureau

Cory Jobe

Cory Jobe was appointed as President & CEO of the Great Rivers & Routes Tourism Bureau in November 2020. Jobe comes to the bureau after a distinguished career spanning more than twenty years in various roles inside Illinois state government, where he served as the Director of the Illinois Office of Tourism from 2014-2018.

The Great Rivers & Routes Tourism Bureau region is the only place in America where the Mother Road of Route 66 meets the Great River Road. The region celebrates three of the nation’s great rivers (Mississippi, Missouri, and Illinois) alongside famous roads, history and small-town charm and encompasses a six-county region in southwest Illinois, including Madison, Jersey, Calhoun, Macoupin, Montgomery and Greene counties and the City of East St. Louis in St. Clair County. The tourism bureau is a nationally certified destination marketing and management organization providing world- class destination management and marketing leadership that improves the region’s quality of life and economic vitality.

Jobe serves as Chair of Illinois’ Route 66 Centennial Celebration Commission and is on the board of directors of the Illinois Route 66 Scenic Byway Associations, the Illinois Destination Association (IDA), and Arts Alliance Illinois (AAI).

On The Agenda
Marketing & Web Strategy

One Website, 39 Communities

Tuesday, June 11th (Day 1)
3:45 PM - 4:30 PM

Crystal Ballroom
Learn how Great Rivers & Routes Tourism Bureau created an award-winning regional tourism destination marketing website that serves as a platform for the latest information, community events and blog content inspiring travel to the only place in America where the Mother Road of Route 66 meets the Great River Road.