Vice President of Client Engagement, FourthIdea
Jake Buganski, CDME
As an accomplished destination management professional, Jake brings nearly 20 years of travel and tourism industry experience to his role at FourthIdea. He has held chief executive positions at tourism organizations throughout the U.S., including serving as New Jersey’s state tourism director. Jake also served as Vice President of Strategy at Tempest, a digital marketing agency and CRM software provider for the travel and tourism industry.
Keeping It Real: Analyzing the Pillars of a Magnetic Destination Brand
Thursday, June 26th (Day 3)
11:15 AM - 12:00 PM
Zephyr
A strong brand is a must for Destinations in this day and age. It serves as a beacon drawing visitors by letting them know what you stand for—and It’s more than just a great logo and tagline. A properly built brand and creative strategy is the cornerstone of all your creative initiatives. The issue is that many destinations, big and small, have no direction on how to build a vibrant brand. This session will provide you with a working model by which to evaluate your brand strategy and campaign creative — The R.E.A.L model will guide you through the elements that make up a brand that is uniquely yours — and attract visitation with style and authenticity.
