President & CEO, RootRez
Jason Linder
Jason is the president and CEO of RootRez, and is passionate about travel. As a ten-year veteran running hotels, Jason experienced firsthand the pros and cons of selling through Online Travel Agencies. In 2009, while partnering with the Sundance Film Festival, he built them a booking engine to better serve travelers, support hotels, and keep money local. From the technology, RootRez was born. Jason has an undergraduate degree in Commerical Tourism and a Masters in Business Administration. When not in his office chair, you can find Jason on his bike saddle, out traveling the world, or spending time with his wife and two kids in Park City, Utah.
Powering the Next Era of Travel: The DMO Role in Supporting Lodging Partners in an AI-Driven Landscape
Thursday, May 14th (Day 2)
4:00 PM - 4:45 PM
Grand 6
As AI reshapes how travelers discover, evaluate, and book, destination organizations have an opportunity to become even more influential — not less. This session explores the shifts underway in the travel booking landscape, why trusted local destination authority matters in an AI-shaped market, and how DMOs can help their lodging partners become more discoverable, more actionable, and more transaction-ready for the next era of travel.
