President/CEO, Famous Destination Marketing

Josiah Brown

Josiah Brown is the former Chair of the New York State Tourism Industry Association and current President/CEO of Famous Destination Marketing. He is a rural destination and branding expert and is a frequent speaker in tourism and destination marketing.

Josiah, or The New York Sherpa, as he is called in the New York tourism industry, has logged nearly 1 million driving miles throughout New York State and 47 states over the last 21 years.

As the founder of the “New York’s Best Experiences” brand, travel guide and mobile visitors center he is uniquely positioned as both a destination consultant and a destination marketer.

His life goal is to always be “Inspiring People Forward”. Find out more at

On The Agenda
General Session

How to Win More First Time Visitors

Wednesday, June 12th (Day 2)
4:00 PM - 4:45 PM

Woodward AB
After years of talking to 10,000 travelers per year in a mobile visitors center Josiah Brown, or the New York Sherpa as he is called, has learned how to “Sherpa” interested travelers into new destinations. Find out what words, images and stories travelers respond to and how to position your destination to benefit from first time customers.