Chief Marketing Officer, Visit Jacksonville
Katie Mitura
Jaguars, Jacksonville, and the Big Picture: How Sports Investment Drives Tourism
Wednesday, May 13th (Day 1)
12:45 PM - 1:30 PM
Grand Ballroom
When the Jacksonville Jaguars invest in their city, everyone wins. Katie Mitura, CMO of Visit Jacksonville, and Whitney Meyer, SVP and Chief Community Impact Officer for the Jaguars, sit down to talk about how a new Four Seasons, a reimagined NFL stadium, and a fan experience overhaul are reshaping Jacksonville as a destination — all anchored in community impact.
Trails That Thrive: Turning Destination Assets into Small Business Drivers
Thursday, May 14th (Day 2)
11:00 AM - 11:45 AM
Grand 7
Visit Jacksonville's food and drink trails don't just give visitors something to do — they move the needle for local businesses. Katie Mitura and Lauren Hickox join trail partners for a candid panel on how these activations go from concept to reality, what actually drives participation and impact, and the lessons learned along the way. If you're thinking about launching or scaling a trails program, this one's for you.