Senior Executive Assistant to President & CEO, Little Rock Convention & Visitors Bureau

Laura Bayba

On The Agenda
Marketing & Web Strategy

Eras, the Eclipse & Economics: How DMOs Leverage High Profile Events for Marketing Success

Wednesday, June 12th (Day 2)
3:00 PM - 3:45 PM

Crystal Ballroom
Learn how DMOs are deploying original and engaging marketing activations and digital content to capitalize on major in-market events to drive business — and dollars — to local partners.