Senior Executive Assistant to President & CEO, Little Rock Convention & Visitors Bureau
Laura Bayba
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Marketing & Web Strategy
Eras, the Eclipse & Economics: How DMOs Leverage High Profile Events for Marketing Success
Wednesday, June 12th (Day 2)
3:00 PM - 3:45 PM
Crystal Ballroom (4th Floor)
Learn how DMOs are deploying original and engaging marketing activations and digital content to capitalize on major in-market events to drive business — and dollars — to local partners.