Lauren Hickox

Trails That Thrive: Turning Destination Assets into Small Business Drivers

Thursday, May 14th (Day 2)
11:00 AM - 11:45 AM

Grand 7
Visit Jacksonville's food and drink trails don't just give visitors something to do — they move the needle for local businesses. Katie Mitura and Lauren Hickox join trail partners for a candid panel on how these activations go from concept to reality, what actually drives participation and impact, and the lessons learned along the way. If you're thinking about launching or scaling a trails program, this one's for you.