Mary Coryell

Roundtable: Marketing Momentum & Measuring Impact

Wednesday, May 13th (Day 1)
9:45 AM - 10:30 AM

Grand 7
How are you proving the value of your work in a time of shifting search behavior, tighter budgets, and increased scrutiny? This open discussion invites destination professionals to share how they’re balancing paid, owned, and earned media, communicating results to boards and stakeholders, and adapting to changing visitor behavior. Bring your wins, challenges, and questions — this is a space to exchange practical ideas that move the needle.