CEO + Executive Creative Director, FourthIdea
Tom Mooney
A proven leader in brand strategy and creative direction, Tom has spearheaded powerful creative campaigns for a range of national, high-profile clients. He has focused his decades-long career on pushing boundaries well past what’s expected, on cultivating a sense of curiosity and constant learning, and on delivering creative that gets results. As the founder of FourthIdea, Tom leads a talented and nimble team of brand professionals who produce award-winning work for a roster of destination clients that have put FourthIdea on the map.
Keeping It Real: Analyzing the Pillars of a Magnetic Destination Brand
Thursday, June 26th (Day 3)
11:15 AM - 12:00 PM
Zephyr
A strong brand is a must for Destinations in this day and age. It serves as a beacon drawing visitors by letting them know what you stand for—and It’s more than just a great logo and tagline. A properly built brand and creative strategy is the cornerstone of all your creative initiatives. The issue is that many destinations, big and small, have no direction on how to build a vibrant brand. This session will provide you with a working model by which to evaluate your brand strategy and campaign creative — The R.E.A.L model will guide you through the elements that make up a brand that is uniquely yours — and attract visitation with style and authenticity.
