Industry Leaders and Experts

Tourism Academy
Writer & Speaker - Tourism Currents

Sheila Scarborough

Sheila Scarborough is a writer and speaker specializing in tourism, travel, and social media. She's written for many blogs and print publications and is also a certified Navy Master Training Specialist, with years of experience as…

Tourism Academy
Director of Client Services - Tempest

Jenny Rose

Jenny Rose is Tempest’s Director of Client Services. She pairs over 10 years experience in the digital marketing industry with her previous career in journalism and public relations to identify successful marketing strategies for…

Tourism Academy
Facilitator and Consultant

Troy Thompson

Hi, I’m Troy. I help people find human-centric ways to build teams, solve problems and do great work. Most people hire me to help them train teams, explain change, and define transformation. I speak frequently about empathy and…

Tourism Academy
Founder & President - Tourism Economics

Adam Sacks

Adam Sacks is the founder and President of Tourism Economics, an Oxford Economics company dedicated to quantitatively-based consulting to the travel sector. Over the past twenty-two years, Adam has worked with hundreds of…

Tourism Academy
Vice President of Marketing - Visit Saint Paul

Adam Johnson

For more than a decade, Adam has brightened the spotlight on Minnesota’s capital city through social media strategy, digital marketing, and capitalizing on events (like the Super Bowl, Ryder Cup, and St. Patrick’s Day) to drive…

Tourism Academy
Vice President of Strategy - Tempest

Jake Buganski

With more than 15 years of experience in destination management and tourism marketing, Jake leads strategic initiatives and contributes to the creative process at Tempest. Formerly the New Jersey State Tourism Director Jake is a…

Tourism Academy
Director of Business Development - Tempest

Derek Mogar

As Director of Business Development with Tempest, I am able to spread my passion for travel, technology and digital marketing by bringing in new business to a first-class, collaborative and creative culture. At Tempest, we strive…

Tourism Academy
Director of Web Operations - Tempest

Adam Hooper

With a decade of experience in the digital Travel Tourism industry, Adam is an expert resource for website best practices and the most practical ways to maximize efficiency between your CRM and CMS…

Tourism Academy
Director of Digital Strategy - Tempest

Britt Brouse

Britt brings more than twelve years of experience in journalism and online marketing to her position as Digital Strategy Director with Tempest Interactive.  She has expertise leveraging content marketing, SEO, social media…

Tourism Academy
Chief Business Development Officer - Tempest

Mark Lynch

As Tempest's Chief Business Development Officer, Mark has more than 20 years of experience working in destination marketing and events both on the meetings/event side and the DMO side. His background experience and constant…

Tourism Academy
Director of Operations, iDSS - Tempest

Shelly Hervey

As Director of Services & Development for iDSS, Shelly has more than ten years of experience working with travel and tourism professionals to help them realize their CRM, sales, and partnership goals. Shelly works with iDSS users,…

Tourism Academy
President & Chief Creative Officer - Tempest

Gregory Shapiro

Gregg is the President and Chief Creative Officer for Tempest and will be responsible for driving the creative strategy and directing the creative team on the project from concept to completion, including UI and UX strategy and…

Tourism Academy
CEO and Chief Strategy Officer - Tempest

Alex Heimann

Alex is the CEO and Chief Strategy Officer for Tempest and is responsible for leading innovation, strategy, and execution for Tempest. Alex is a true leader in the digital marketing landscape. He has created award-winning strategy…

Tourism Academy
Chief Technology Officer - Tempest

James Spibey

James is the Chief Technology Officer for Tempest and will be responsible for leading the development team in implementing the back-end content management system for the website. James is a technology leader with many years of…

Tourism Academy
Vice President of Marketing - CrowdRiff

Amrita Gurney

Amrita Gurney is the Vice President of Marketing at CrowdRiff, where she leads a team responsible for brand, content, product marketing, and demand generation. Prior to CrowdRiff Amrita ran marketing at high growth startups…

Tourism Academy
Tourism Academy Alumni

Dafan Zhang, JD MPA

Managing Principal Attorney - Zhang Law PC Dafan is an attorney with a passion for law, technology, business, and policy. Prior to founding his own law firm, he practiced at one of the most prestigious law firms in the world,…

Tourism Academy
Vice President - Travel Michigan

ALUMNI - Dave Lorenz

Dave Lorenz serves as Vice President of Travel Michigan, where he is responsible for leading the state’s tourism branding, advertising and public relations efforts; overseeing the award-winning Pure Michigan tourism campaign, and…

Tourism Academy
Executive Director - Naples, Marco Island, Everglades Convention & Visitors Bureau


Jack has dedicated over 25 years to tourism destination marketing. He has created and led two destination marketing organizations in Florida, first in Seminole County near Orlando and for the past 15 years in Collier County. Jack…

Tourism Academy
Executive Director - Visit South Jersey

ALUMNI - Devon Perry

Devon Perry joined Visit South Jersey as marketing director in 2015.  In this role, she closely shadowed the executive director, and when the opportunity presented itself, she was well acquainted with the position and truly the…

Tourism Academy
Marketing Manager - Colorado Springs Convention & Visitors Bureau

ALUMNI - Melissa Williams

As Marketing Manager for the Colorado Springs CVB, Melissa works closely with her team to deliver results-oriented marketing campaigns for the Pikes Peak region. Her specialties include marketing strategy, implementation, graphic…

Tourism Academy
Vice President of Marketing - VisitLEX

ALUMNI - Gathan Borden

Gathan D. Borden is the Vice President of Marketing for VisitLEX, the Lexington Convention & Visitors Bureau. In this role, he is responsible for the overall advertising, branding, marketing, public relations, social media, visitor…

Tourism Academy
Director of Research & Analytics - Destinations International

ALUMNI - Andreas Weissenborn

Introduced to the world of destination organizations by a random internship application to Visit Baltimore (then known as Baltimore Area Convention & Visitors Association), Andreas Weissenborn began an unexpected career into…

Tourism Academy
Senior Director, Membership Engagement - Destinations International

ALUMNI - Kate Skidmore

Kate Skidmore joined Destinations International as Subscriber Services and Engagement Manager for the empowerMINT product in October 2013. Prior to her role at Destinations International, Skidmore spent seven years at the San Diego…

Tourism Academy
Senior Director of Strategy & Education - TwoSix Digital

ALUMNI - Brian Matson

Brian has been a part of the travel and tourism industry since 2003 and was the long-time Marketing Director at the Fargo-Moorhead Convention and Visitors Bureau where he pioneered several digital and social media promotional…