Brandon Mejia

Print Isn’t Dead, But Boring Visitor Guides Are: How to Rethink the Traditional Visitor Guide as an Audit of your Website & Content Strategy

Thursday, May 14th (Day 2)
1:45 PM - 2:30 PM

Grand 8
Visitor Guides aren’t going away, but the way we’re creating them needs to change. After turning a simple guide into a much bigger project, we took a step back and asked: what’s actually working? This session combines a real-world case study with insights from peers across the country. Learn how to better connect print and digital, streamline content, and create a guide that works for your team, not against it. Plus, a few ideas worth stealing!