Stefanie Boe, CTA

Print Isn’t Dead, But Boring Visitor Guides Are: How to Reframe the Traditional Visitor Guide as an Audit of Your Website & Content Strategy

Thursday, May 14th (Day 2)
1:45 PM - 2:30 PM

Grand 8
Is the printed Visitor Guide dead? Definitely not! I can share how we created a stunning guide that led to an overwhelming response both locally and nationally. Through the power of storytelling, user generated content, and a magazine style mindset, Marana broke through the noise to get guides in hand and in the mail with the goal of bringing the visitor full circle from print to website and in-market. The proof: visitors coming into our Visitor Center with their guide in hand after we mailed it to them! Bonus--our scrappy small but mighty team did it on a budget!