Douglas Ralston

Driving Digital Visitor Experience: Connecting CRM & Web Systems into Always-On Engagement Tools

Wednesday, June 25th (Day 2)
4:00 PM - 4:45 PM

Zephyr
Learn how to turn your destination’s CRM and website into dynamic, always-on visitor engagement platforms. This session explores how to enhance in-destination experiences through the integration of digital signage, mobile tools, and interactive kiosks—while opening new revenue streams, gathering valuable data, and strengthening partner visibility. We’ll also dive into real examples of upgraded visitor centers and high-traffic areas, showcasing how smart technology investments can bridge marketing and visitor experience to drive greater impact.