Douglas Ralston

Meeting Visitors Where They Are: Experience Centers and Data-Driven Customer Insights

Thursday, May 14th (Day 2)
3:00 PM - 3:45 PM

Grand 6
Modern destinations like Ottawa and Pittsburgh meet visitors where they are — physically and digitally. Experience Centers and digital touchpoints engage visitors in real time, helping DMOs learn preferences, improve the visitor journey, and drive greater economic impact.

Attendee Takeaways:

• Strategies for seamless, personalized experiences across physical and digital channels.
• How to generate valuable behavioral and preference data from visitor interactions.
• Data insights that can inform marketing, events, and district promotion.
• Integrated engagement tools that help destinations measure and improve visitor impact.